Why: The Chicago Urban League needed a centerpiece video that could inspire excitement about the organization’s community programs at its primary fundraising event, the 51st annual Golden Fellowship Gala.

How: TUV Mediaworks produced a video that opened the gala and received a standing ovation (a first in recent years) from the sellout crowd of more than 1,600 of Chicago’s top business, civic and political leaders who support the Chicago Urban League’s efforts.